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Marco Polo

The China-readiness benchmark — for brands planning to enter China, and brands already operating here. Start with the Incentive check (Section 1), then continue to the full 7-dimension benchmark — free.

Start your China-readiness benchmark

21 questions across 7 dimensions of China-readiness, ~15 minutes. Your scored report, gap map and radar appear on screen the moment you finish. No sign-up, no email required — just start.

Which describes you?
Category (see how you compare to peers)
Free to take as many times as you like. Your results appear on screen — no account needed.
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Seven-Dimension Readiness
Readiness Radar
Where to focus
Next Steps
YOUR REPORT IS DONE

You've got the gaps. Let's close them.

Marco Polo scores you against the benchmark — it doesn't build your China plan. Turning these gaps into an entry strategy — localizing your product, choosing a go-to-market, fixing the weak dimensions before you spend a dollar — is what I do. Tell me what you're working on and I'll tell you what I'd do first.

Talk to me about your China plan →
📧 Or email me directly · 🔗 Share this benchmark